The challenge of this project is successfully representing a humanitarian event using the native language of the area, while balancing it with the use of English. A challenge presented from the beginning of the project was finding a folding method that would successfully display the information in the brochure. Sections needed to be acknowledged throughout to maintain a grided layout and clear hierarchy within each page. A goal for the client is to successfully promote the World Mental Health Conference event. The audience should feel excited and intrigued by the information presented on the brochure, as well as want to use the poster for decoration or keepsake.