This project asks to design a very usable typeface for a client of the designers choosing and creating deliverables including a type specimen book, promotional poster, and product mockups. This typeface should be inspired by and reflect a form of a physical found object that will be discovered in the research phase. The client of this specific project is Ementa, a skate and surf apparel brand located in Lisbon, Portugal. The current branding of the store and merchandise will be taken into
account.