This project calls for the creation of a compelling university mascot logo design that resonates with the student audience, alongside a fun and fresh merchandise catalog targeted at the faculty, students, and alumni of Miller College of Art and Design (MCAD).

Featured in a 12-page university store catalog, merchandise pieces and passport/postage-inspired stickers celebrating the region are displayed. The design should reflect MCAD’s identity, its diverse degree offerings in fine arts, design, film making, and performing arts, and support the college’s brand. The mascot and catalog should connect with current student, faculty, prospective students, & alumni, while also supporting the school’s mission to empower artists and designers to develop culturally relevant voices that resonate globally.